It is not rocket science, but despite the logic of it costing significantly less in time and effort to retain a lead or customer, either with the potential of buying from you (if they haven’t already) or giving you more business through repeat buying, the majority of business do this very badly.
They buy and then gone ..forever!
In this post we are focusing on that person who has bought from you before and we are assuming you have something else to sell, be it another holiday, another loan application, teeth whitening, an upgrade or new product or service.
So, we know that small chip in your credit or debit card can be skimmed through RFID skimming devices that can pick up the card information from over 10 cm away.
We know that this information can then either be used to create a “replica card” which can subsequently be used to “paywave” or”paypass” for the thief’s convenience (rather than yours obviously).
Of course, with credit cards, there is a whole world of shopping that can be done, not necessarily limited to the $100 paypass limit with still many sites not requiring a ccv number to buy. Just think of the fun someone could have with your account!read more
The majority of businesses are always looking for that something that they can give away to customers that says “here is a gift buy from us again” (or even to leads that says “buy from us for the first time”).
There are several things that can be considered that go to make up the ideal “gift” but the essence of a successful giveaway is ‘keepabilty’.